It appears the golden age of the convertible is over…for now, at least, according to new car sales & registration data. But why are convertibles disappearing?
Their decline’s actually been pretty constant since the 2000s convertible boom, when it seemed like everyone wanted to feel the fresh air in their crimped hair. But now, less than 100,000 convertibles are sold annually in the US. That’s just 0.6% of all new car registrations (compared to 2% in the mid-2000s). We’ve also lost some of the most iconic models. Of the eight most popular convertibles in 2001, four have been discontinued, leaving only the Ford Mustang, Mazda Miata, Chevy Corvette, and Mercedes-Benz SL. And only the Corvette’s sales have increased; the other three have sold less than half of what managed 20 years ago. But even the 2000s boom can’t compare to the true convertible heyday: the 1960s. The ’60s was when convertibles became more than just cars…they were symbols. Just look at movies from the ’60s & ’70s…if a director put a pair of sunglasses on a character & had them cruise around in a convertible, that was all it took to successfully convey a sense of freedom & adventure.
So, why is it that convertibles have fallen out of fashion? Well, the simple answer is…people just stopped buying them. And there are two primary theories as to why that is: economic hardships caused by the 2008 financial crisis; and car trends changes among wealthy people, with affluent car owners now more likely driving ultra-efficient (and potentially electric) vehicles. But our cars’ reputations have also changed among us average Americans, as well. While convertibles were once seen as “sporty”, trucks & SUVs have taken over that niche within the last ten years, thanks to their ruggedness & roominess. For proof: go back to 2014 & 38.6% of new cars were SUVs. But by 2023, that percentage had jumped to 59.7%.
Experts say that the fall of the convertible is about more than just finances or fashion, however. It’s actually part of a larger overall mindset shift, one in which our personal vehicles have become places for us to hide away instead of experience the world. But much like clothing, car trends do tend to be cyclical. And just as the 2000s convertible craze was a resurgence of a ‘60s trend, there’s always a chance that convertibles will be making their way back onto the roads in the future. Just gotta give ‘em time.
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